D2C & Out to Sea
May 4, 2020
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
A pandemic altered plans to launch as an in store brand
Scout was originally meant to be launched in Whole Foods and high end specialty grocers. As the pandemic set in - most of these accounts including whole foods were put on pause.
Wholesale still a problem
While a D2C launch was looking like a bright and exciting solution - we still needed to get Scout into stores for long term success and higher revenue. Also,
D2C can be hard to bet on with a tricky supply chain like responsibly sourced seafood
Buying shoes online is risky let alone a food you haven’t tried yet, so organic growth for a new brand like this is more challenging.
We never let urgency get in the way of creativity and committed to launching the brand with a website that had a ton of personality. We carried out released with bright social and print content full of personality that referenced old school tin fish brands but made sure to not make it feel too throwback-y.
On wholesale: by offering a password protected wholesale portal with 1 click checkouts - we were able to keep all of our available quantities up to date and still see our wholesale sales process within shopify rather than before when we had to enter it manually.
Designing an online storefront & presence for an innovative tin seafood brand.
70%
Wholesale orders done through website
100%
Wholesale for Lobster & Trout both sold out in Canada in our first week.
Done is better than perfect
Startup environments are challenging but a startup in an unsexy category in a pandemic is really challenging. So we operated to just get our website updated often as possible and did not work in a cycles / sprint format despite many of us coming from a background in tech.
Projects
fishin in the dark. mp3