D2C and Out to Sea
In March 2020, We ended up having to launch ASAP as a direct to consumer brand. In order to do so, we needed to set up an online store and amp up our online and social media presence in just a few months. I designed and built a Shopify store for both US and CA markets, worked with a senior designer (Stephen Michlits) on our brand guide, provided illustrations, graphic design assets, creative direction on photoshoots and video, as well as other creative tasks as needed. While I no longer work with Scout in a permanent capacity, this brand and the people who lead it are very close to my heart. Since moving on at the end of 2020, I have continued to come back as a guest star to help when needed. Here is some of the work that I did.
Our brand guide which was completed before we knew the kind of brand were going to have to become. So, I developed a digital identity for the brand, using aspects from the guide and adding new ones. We decided that on web we wanted to be more tongue & cheek, a bit more playful, so we updated copy guidance. I also fleshed out our colour palette a bit more to serve a more flexible UI system.
You can visit the website to see for yourself, but here's a little example of a part of the site I'm proud of, where I used a basic carousel component to display our sourcing areas proudly. I wanted it to feel like a little adventure.
Creative Direction for Photoshoots & video
Being a smaller team, we had to do a lot of planning for this stuff ourselves, even if we hadn't done it before. In order to go a bit tongue n cheek with video content, I came up with an idea for a 'how to clean your lobster video' with someone who'd never done it before. We had planned to work with a friend of our cofounders, but due to covid comfort levels, we had to source within the bubble even into the springtime. Therefore I ended up making a fool of myself on camera - but we had fun and the video got a lot of eyes on the brand.
I also got to bring on some friends of mine who are great videographers and editors for a video showcasing our tuna facility. I wrote a creative brief, with relevant inspiration references and focussed direction for how we wanted the video to feel, as well as offered support and feedback. I didn't get to go to the shoot, but we were all very happy with the turn out.
I also assisted with food photoshoots and styling. We played around with a lot of different styles from folksy to fancy to fun. It was a wild ride of a group project.
We all love getting a postcard
We wanted to make sure that our customers felt a connection to us, and we also wanted people to know how far our products could take them in the kitchen. I designed a postcard with a message from our chef and cofounder, and a recipe guide with my own illustrations for how best to use our products. Its been really great to see people put these on their fridge or above their stoves.
Throughout my time at Scout we released products, and so I got to work on a few different series of launch graphics. My favourite are these listed below, when we launched smoke fish.