Context
Contract Brand Designer
U-STINK!
Year
2021
Industry
Skin Care CPG
My role
Brand Design
Logo Design
Illustration
Package Design
Team
Ashton Summers
Context
Contract Brand Designer
U-STINK!
Year
2021
Industry
Skin Care CPG
My role
Brand Design
Logo Design
Illustration
Package Design
Team
Ashton Summers
Context
Contract Brand Designer
U-STINK!
Year
2021
Industry
Skin Care CPG
My role
Brand Design
Logo Design
Illustration
Package Design
Team
Ashton Summers
/ Case Study
/ Case Study
/ Case Study
Designing a skin care brand that doesn't feel like a skin care brand
Designing a skin care brand that doesn't feel like a skin care brand
Designing a skin care brand that doesn't feel like a skin care brand
Ashton came to me with her existing brand, USTINK, and wanted to go all in on a new brand design. She wanted to keep the name and slogan, and that was it. She spends her spare time in the punk music scene or hanging out at the skatepark, and most of her customers were there too. We both wanted something that felt true to her community.
Ashton came to me with her existing brand, USTINK, and wanted to go all in on a new brand design. She wanted to keep the name and slogan, and that was it. She spends her spare time in the punk music scene or hanging out at the skatepark, and most of her customers were there too. We both wanted something that felt true to her community.
Ashton came to me with her existing brand, USTINK, and wanted to go all in on a new brand design. She wanted to keep the name and slogan, and that was it. She spends her spare time in the punk music scene or hanging out at the skatepark, and most of her customers were there too. We both wanted something that felt true to her community.
